Communities in business (welcome to the stone-age)

There are communities popping out of the fabric of the internet every day now, it seems. In hindsight, this shouldn’t have been very hard to predict – the internet started out housing a community, and quickly evolved to creating new ones.

Steve Rubel, are you with me?

In business software, and especially when it comes to ERP, building communities among our users have played an important role for years. SAP have their user groups (such as ASUG), Oracle have theirs (TCOUG and others), as do Microsoft Dynamics AX (AXUG). I remember how Intentia (now merged with Lawson), which I used to work for, had a very active community among its users, and I wouldn’t be surprised if this too merged with some of Lawson’s user groups.

Building communities out of the users help sell the product by the power of word-of-mouth, but also improve the vendors internal processes. It’s a great way for us to get feedback, and it’s a great way for customers to talk to us. Like all communities, ours create value for themselves and for others.

That said, I am going to make a harsh statement: user communities among ERP vendors are as underdeveloped, underutilized and underestimated as the internet was at it’s early beginning.

MySpace. Skype. Twitter. LinkedIn. Second Life.

Let’s just say there is something more to do in this space, and this is one of the reasons that I love my job… (No, I can’t and won’t say anything more right now 😉 )

Explore posts in the same categories: community, erp, HansaWorld, lawson, linkedin, sap, second life, skype, twitter

One Comment on “Communities in business (welcome to the stone-age)”

  1. […] is what I was talking about in my prevous post about communities in business. What I didn’t realize though, is that the ERP user communities […]

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